MULTI-STAGE EXPERIMENTS IN QUESTIONNAIRE SURVEY METHODOLOGY FOR MAGAZINES IN THE AG. MA NATIONAL READERSHIP SURVYS: FINDINGS AND CONSEQUENCES

Symposium: 1983: Montreal, Session 5 - Technical issues: title recognition, screens and filters, and bias
Authors: Hess, Eva-Maria, Scheler, Hans-Erdmann
Organisations: Arbeitsgemeinschaft Media-Analyse EV (AG.MA), Media Markt Analysen
Topics: Questionnaire Design