A NEW APPROACH TO THE ROLE OF THE PRESS IN MULTI-MEDIA STRATEGY AS SHOWN BY THE CESP MULTI-MEDIA TIME-BUDGET

Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Dupont, Francoise, Raimondi, Dina
Organisations: Centre d'Etude des Supports de Publicità (CESP), TMPR
Topics: Inter-media Comparison