Browsing@Work: Significance For Online ROI Evaluation

Symposium: 2013: Nice, Session 2 - Tackling Specialised Measurement Challenges Moderator: Richard Silman
Authors: Appel, Marion, Hedler, Frank, Wirth, Norbert
Organisations: Gfk
Topics: Advertising Effects, Digital Platforms, Multi-platform Measurement, Passive Measurement