Symposium: 2013: Nice, Session 3 - Who Gets the Credit? Moderator: Gayle Fuguitt
Authors: Amand, Charles-Emmanuel, Callewaert, Gerd, Gunst, Bart, Van der Steichel, Antoon, Van Goethem, Ruben
Organisations: Corelio, Ipsos
Topics: Advertising Effects, Inter-media Comparison
