Tablet Magazine Advertising: the Opportunity

Symposium: 2013: Nice, Session 3 - Who Gets the Credit? Moderator: Gayle Fuguitt
Authors: Cleveland, Britta, Galin, Michal, Slaten, Jana, Veith, Valerie
Organisations: GfK MRI, Meredith Corporation
Topics: Advertising Effects, Tablets and e-readers – readership on