Swimming Upstream: Reinventing Research on Tablets

Symposium: 2013: Nice, Session 9 - Insights from Mobile Moderators: Katherine Page and Marion Appel
Authors: Elmore, Molly, Katz, Helen
Organisations: Insight Express, Starcom Media Vest Group
Topics: Advertising Effects, Tablets - As data collection devices, Tablets and e-readers – readership on