Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Incalcatera, Tony, Shiffman, David
Organisations: Affinity, MediaVest USA
Topics: Apps – readership on, Digital Platforms, Mobile telephones – readership on, Multi-platform Measurement, Survey Descriptions, Tablets and e-readers – readership on
