The development and use of the conde nast preferred subscriber network
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Osius, Isobel, Richard, Adam, Shullman, Robert
Organisations: Condé Nast Publications, The Willard Shullman Group
Topics: Editorial Research, Targetting / Segmentation
A COMPARISON OF REACH AND FREQUENCY ESTIMATES: SINGLE VERSUS DUAL INTERVIEW APPR
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Frankel, Martin, Richard, Adam
Organisations: Bernard Baruch College, City University of New York, Simmons Market Research Bureau
VALS (VALUES AND LIFESTYLES SEGMENTATION)
Symposium: 1983: Montreal, Session 7 - The qualitative aspects
Authors: Richard, Adam
Organisations: Simmons Market Research Bureau
Topics: Targetting / Segmentation
Changes in the Simmons study of media and markets
Symposium: 1983: Montreal, Session 1 - Comparative methodologies and major changes since New Orleans
Authors: Richard, Adam
Organisations: Simmons Market Research Bureau
Topics: Survey Descriptions