SCREENS, FREQUENCY OF READING AND READERSHIP CLAIMS : THE BIGGER PICTURE
Symposium: 1993: San Francisco, Session 4 - Screening and read to screen
Authors: Tessier, Alain
Organisations: Mediamark Research Inc
Topics: Readership Model
MANAGEMENT USES OF SYNDICATED MAGAZINE AUDIENCE RESEARCH
Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Tessier, Alain
Organisations: Mediamark Research Inc
Topics: General, Industry Issues