Issue specific audience: perspectives on application
Symposium: 2007: Vienna, Session 3 - Confronting New Needs
Authors: Baim, Julian, Frankel, Martin, Galin, Michal, Jacobs, Lori, Klein, Caryn, Rovitzky, Alan
Organisations: MediaCom, Mediamark Research Inc
Topics: Advertising Effects, Editorial Research, Readership Model