Building a better starter kit of planning knowledge from campaign effectiveness research
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Smith, Alan
Organisations: FIPP
Topics: Advertising Effects, Inter-media Comparison
The immediate and broader implcations of the adtrack studies
Symposium: 1997: Vancouver, Session 8 - Performance of Media
Authors: Smith, Alan
Organisations: FIPP
Topics: Advertising Effects, Inter-media Comparison
Learning how to assess the quality of reading contact, and introduce other readership survey improvements, by an integrated, multi-national development study
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Smith, Alan
Organisations: Consultant
Topics: Quality of Reading
A REVIEW OF PRINT/TELEVISION COMMUNICATION STUDIES
Symposium: 1991: Hong Kong, Session 8 -The Multiplier Effect a Panel Session
Authors: Smith, Alan
Organisations: Consultant
Topics: Advertising Effects, Inter-media Comparison
A SECOND STUDY INTO THE NATURE OF READING EVENTS WHICH DO AND DO NOT GET REPORTED
Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Smith, Alan
Organisations: IPC Magazines
Topics: Readership Model, Validity
USING INFORMATION ON COPY AGE AND OWNERSHIP IN MAGAZINE SCHEDULING
Symposium: 1985: Salzburg, Session 7 - Qualitative Issues
Authors: Smith, Alan
Organisations: IPC Magazines
Topics: Analysis Issues, Quality of Reading