Verifying the Brand Effects of Digital Display
Symposium: 2015: London, Session 4 - New ways to measure the impact of print and digital campaigns
Authors: Lithner, Anders, Olsson, Johanna
Topics: Accountability – see Return on Investment and Advertising Effects, Return on Investment - see also Advertising Effects
Daily reach and beyond
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Callius, Peter, Lithner, Anders
Organisations: Sifo Research International
Topics: Advertising Effects, Internet (as data collection tool), Readership Model
Newspaper and Magazine Consumption off- and online. A future printed in full colour or in black and white?
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Callius, Peter, Lithner, Anders
Organisations: Research International
Topics: Multi-platform Measurement