How magazines maximize roi
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Costa, Andrea, Mileto, Dimas, Ruttul, Daina
Organisations: Abril Group, Ipsos Brazil
Topics: Advertising Effects, Inter-media Comparison
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Costa, Andrea, Mileto, Dimas, Ruttul, Daina
Organisations: Abril Group, Ipsos Brazil
Topics: Advertising Effects, Inter-media Comparison