Engagement as visual attention: A new story for publishers
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Bassett, David, Green, Andrew
Organisations: Ipsos Connect, Lumen Research
Topics: Engagement (all platforms) – see also Quality of Reading
Australia: Building a 21st Century Readership Survey
Symposium: 2013: Nice, Session 1 - Adapting to Cross-Platform Moderator: Andy Brown
Authors: Green, Andrew, White, Heather
Organisations: Ipsos MediaCT, Newscorp Australia
Topics: Data Collection, Digital Platforms, Internet (as data collection tool), Multi-platform Measurement, Survey Descriptions
Decline and Fall of the Response Rate: The Fight Back
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Green, Andrew, Staplehurst, Simon, Windle, Richard
Organisations: Ipsos MediaCT
Topics: Response Rates
Options or answers? what are we all doing here?
Symposium: 2005: Prague, Session 1 - Opening- Session
Authors: Green, Andrew
Organisations: ZenithOptimedia
Topics: General, Survey Descriptions
Multi-media optimisers: the new couture?
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: Green, Andrew
Organisations: OMD USA
Topics: Inter-media Comparison
The politics and economics of readership research – a media planner’s perspective
Symposium: 1997: Vancouver, Session 2 - Politics International Developments
Authors: Green, Andrew
Organisations: Zenith Media Asia
Topics: General, Industry Issues
Readership research in asia: what is happening and where is it heading?
Symposium: 1995: Berlin, Session 8 - International Harmonisation
Authors: Garton, Steve, Green, Andrew
Organisations: Nielsen SRG Hong Kong, Saatchi & Saatchi, Asia
Topics: Survey Descriptions
HARMONISATION OF PRESS RESEARCH METHODOLOGIES IN S.E. ASIA DREAM OR VIRTUAL REALITY?
Symposium: 1993: San Francisco, Session 7 - International harmonisation
Authors: Green, Andrew
Organisations: SRG
Topics: Survey Descriptions