“Friend or foe”? the role of databases in media research
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Brown, Andy, Donato, Paul
Organisations: BMRB International, KMR Group
Topics: Fusion and Modelling, Targetting / Segmentation
Back to the future – the impact of multi-media technology on readership research
Symposium: 1997: Vancouver, Session 11 - Can Machines Do It Better Technology
Authors: Brown, Andy, McMahon, Liz, Overy, Peter
Organisations: BBC Worldwide Ltd., BMRB International
Topics: Data Collection, Passive Measurement