Non-Invasive Measuring of Magazines Usage
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Deisenberg, Anna Maria
Organisations: Focus
Topics: Passive Measurement, Quality of Reading
The Future of Print Planning
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: Deisenberg, Anna Maria, Pusler, Michael
Organisations: Burda GmbH, Focus
Topics: Advertising Effects, Readership Model