Readership, a favour to magazines: sales optimization
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: De Langhe, Elisabeth, Moreau, Antoine
Organisations: Ipsos Medias, France, Ipsos Novaction
Topics: Targetting / Segmentation
Measuring the homogeneity of interviewers practices in readership surveys
Symposium: 2001: Venice, Session 6 - Improving Fieldwork
Authors: Moreau, Antoine
Organisations: IMS France
Topics: Fieldwork