Use of nrs data to help combat competitive media
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: Sethi, Ashok, Talwar, Vishikh
Organisations: Taylor Nelson Sofres Mode
Topics: Inter-media Comparison
In search of a respondent
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Chattopadhyay, Shiloo, Sethi, Ashok
Organisations: Taylor Nelson Sofres Mode
Topics: Response Rates, Survey Descriptions