Towards a more cost effective route for evaluating media in terms of communicatiion effect
Symposium: 1995: Berlin, Session 9 - Beyond AIR
Authors: Barker, Belinda, Masson, Peter J
Organisations: Massons, Time Inc.
Topics: Advertising Effects
Symposium: 1995: Berlin, Session 9 - Beyond AIR
Authors: Barker, Belinda, Masson, Peter J
Organisations: Massons, Time Inc.
Topics: Advertising Effects