Evolution of Newspaper and Magazine Brands in the Digital Age
Symposium: 2013: Nice, Session 5 - Evolving Reader Psychology Moderator: Kate Sirkin
Authors: Beeftink, Belinda, Robinson, Lynne
Organisations: IPA
Topics: Digital Platforms, Inter-media Comparison
The ipa touchpoints initiative in practise
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Beeftink, Belinda
Organisations: IPA
Topics: Inter-media Comparison