Online ad format acceptance: towards a « new deal »
Symposium: 2017: Madrid, Session 1: The Digital Advertising Ecosystem and its Discontents
Authors: Cools, Bernard
Organisations: Space
Topics: Advertising Effects
Belgium: e-volutionizing Press Audience Measurement
Symposium: 2013: Nice, Session 2 - Tackling Specialised Measurement Challenges Moderator: Richard Silman
Authors: Cools, Bernard, Eeckhout, Luc, Peeters, Stefaan, Raes, Yasmine
Organisations: CIM, Space
Topics: Digital Platforms, Multi-platform Measurement
Love Our Title, Love Your Ad?
Symposium: 2013: Nice, Session 6a - Planning Beyond Exposure Moderator: Andrew Green
Authors: Cools, Bernard, Couvreur, Veronique, Drijvers, Jan, Van Boxem, Geert
Organisations: Sanoma Media, Space, TNS Media, UK
Topics: Engagement (all platforms) – see also Quality of Reading, Inter-media Comparison
Can cover recognition replace recent reading?
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Cools, Bernard, Eeckhout, Luc, Peeters, Stefaan, Schmerber, Jean-Matthieu
Organisations: CIM, Space
Topics: Questionnaire Design, Readership Model
Real cross media planning for television and magazines
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Cools, Bernard, Hermie, Patrick, Masson, Peter J
Organisations: Bucknull & Masson, Sanoma Magazines, Space
Topics: Inter-media Comparison