Living with the internet
Symposium: 2011: San Francisco, Session 3 - Drivers of Consumer Media Behaviour and Receptivity
Authors: Morgan, Tom, Smith, Julian, Uyenco, Beth
Organisations: mec, Microsoft Corporation
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement
The fastest draw in the west? tv or print advertising
Symposium: 2003: Cambridge, Massachusetts, Session 1 - Advertising Effects
Authors: Bahary, Judy, Hughes, Doug, Uyenco, Beth
Organisations: Starcom Worldwide
Topics: Advertising Effects, Fusion and Modelling, Inter-media Comparison