Evaluating tv and print sales effect
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: Goerlich, Bruce
Organisations: Starcom Media Vest Group
Topics: Advertising Effects, Inter-media Comparison
Measuring magazine reading via the internet: testing the effect of number of titles and other questionnaire desgn issues
Symposium: 2001: Venice, Session 8 - The Digital Landscape the Internet as a Medium and as a Measurement Tool
Authors: Goerlich, Bruce, Mattlin, Jay A.
Organisations: Knowledge Networks, Inc, Starcom Media Vest Group
Topics: Internet (as data collection tool), Questionnaire Design
Circulation changes and audience estimates
Symposium: 1995: Berlin, Session 6 - Circulation and Readership
Authors: Baim, Julian, Goerlich, Bruce
Organisations: DMB&B, Mediamark Research Inc
Topics: Readers-per-copy(RPC)
THE RELATIONSHIP OF CHANGES IN CIRCULATION TO CHANGES IN TOTAL AUDIENCE
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Goerlich, Bruce
Organisations: DMB&B
Topics: Readers-per-copy(RPC)