New dimensions in media engagement: the new zealand model
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Hercock, Carin, Terry, Kate
Organisations: APN New Zealand, Nielsen
Topics: Engagement (all platforms) – see also Quality of Reading, Inter-media Comparison, Quality of Reading
If they need it they’ll read it? – understanding readers’ needs
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: Beard, Louise, Berry, Sheila, Hercock, Carin
Organisations: Fast Forward Future Marketing, Newspaper Advertising Bureau, The New Zeland Herald
Topics: Newspaper Measurement, Quality of Reading