Readership Across Platforms
Symposium: 2009: Valencia, Session 1 - The Changing Scene
Authors: De La Macorra, Alicia, De Zúñiga, Carlos
Organisations: Ipsos MediaCT
Topics: Brand Attributes, Digital Platforms, Inter-media Comparison, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement
Young readership
Symposium: 2007: Vienna, Session 2 - Young Readers and Other Pertinent Issues
Authors: De La Macorra, Alicia, De Zúñiga, Carlos
Organisations: Ipsos-Bimsa
Topics: Industry Issues, Targetting / Segmentation