Secondary Audience Sales Impact
Symposium: 2017: Madrid, Session 8: Attribution and Demonstrations of ROI
Authors: Becker, Risa, Cleveland, Britta, Galin, Mickey, Klein, Caryn, Wood, Leslie
Organisations: Meredith Corporation, Nielsen Catalina Solutions
Topics: Accountability – see Return on Investment and Advertising Effects, Return on Investment - see also Advertising Effects
Audience Buying Across Platforms
Symposium: 2017: Madrid, Session 8: Attribution and Demonstrations of ROI
Authors: Katz, Helen, Klein, Caryn
Organisations: Publicis Media
Topics: Accountability – see Return on Investment and Advertising Effects, Audience Targeting (see also Programmatic), Programmatic, Return on Investment - see also Advertising Effects
3D Segment Targeting Across Markets: Behaviour, Demography and Attitudes
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Chopping, Dave, Galin, Michal, Klein, Caryn, Knauer, Thomas, Wigginton, Amanda
Organisations: Gfk, Time Inc.
Topics: Data Management Platforms, Programmatic, Targetting / Segmentation
Understanding Relative Sales Impacts and derived synergy from Cross-Platform Advertising
Symposium: 2015: London, Session 4 - New ways to measure the impact of print and digital campaigns
Authors: Keefe, Philip, Klein, Caryn, Wood, Leslie, Zak, Maggie
Organisations: Nielsen Catalina Solutions
Topics: Accountability – see Return on Investment and Advertising Effects, Return on Investment - see also Advertising Effects
Digital Editions: Modelling Reach and Frequency
Symposium: 2013: Nice, Session 1 - Adapting to Cross-Platform Moderator: Andy Brown
Authors: Agresti, Joseph, Baim, Julian, Cleveland, Britta, Cohen, Seth, Collins, James, Frankel, Martin, Greenfield, Marlene, Klein, Caryn, McDonald, Scott
Organisations: Condé Nast Publications, GfK MRI, Hearst Corporation, Meredith Corporation, Time Inc.
Topics: Fusion and Modelling, Passive Measurement
Crossplatform Sales Impact: Cracking the Code
Symposium: 2013: Nice, Session 4 - Sales Impact Case Studies Moderator: Guy Consterdine
Authors: Klein, Caryn, Wood, Leslie
Organisations: Time Inc.
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects, Inter-media Comparison, Return on Investment - see also Advertising Effects
The alliance for magazine accountablility: a new performance based approach to magazine activation and accountability
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Jacobs, Lori, Klein, Caryn, Powell, Kelly, Shiffman, David
Organisations: MediaVest, Starcom Media Vest Group, Time Inc.
Topics: Advertising Effects, Industry Issues, Return on Investment - see also Advertising Effects
The Volatility Score: A New Magazine Metric
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: Baron, Roger B., Jacobs, Lori, Klein, Caryn
Organisations: DRAFTFCB, Time Inc.
Topics: Quality of Reading, Readership Model
Selling media in a multi-platform world
Symposium: 2007: Vienna, Session 7 - Print Advertising Effectiveness
Authors: Cameron, Gene, Klein, Caryn, Minghuang Zhang, Pingitore, Gina, Plakoris, Nick, Walker, Arianne, Witten, Steve
Organisations: J.D. Power & Associates, Time Inc.
Topics: Fusion and Modelling, Multi-platform Measurement
Issue specific audience: perspectives on application
Symposium: 2007: Vienna, Session 3 - Confronting New Needs
Authors: Baim, Julian, Frankel, Martin, Galin, Michal, Jacobs, Lori, Klein, Caryn, Rovitzky, Alan
Organisations: MediaCom, Mediamark Research Inc
Topics: Advertising Effects, Editorial Research, Readership Model