Portfolio reach – a new metric for print and online brands
Symposium: 2007: Vienna, Session 10 - Print Media as Brands
Authors: Beck, Jennie, Branford, Chris
Organisations: Associated Newspapers, TNS Media, UK
Topics: Multi-platform Measurement
Symposium: 2007: Vienna, Session 10 - Print Media as Brands
Authors: Beck, Jennie, Branford, Chris
Organisations: Associated Newspapers, TNS Media, UK
Topics: Multi-platform Measurement