Magazines & Media Mix Models: Prescription for Success
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Cleveland, Britta, Dixon, David, Shiffman, David, Soukhareva, Julia, Ware, Britta C.
Organisations: Meredith Corporation, Ninah Consulting, Starcom Media Vest Group
Topics: Advertising Effects, Fusion and Modelling, Industry Issues
The magazine maximizer: a model for leveraging magazine engagement dynamics
Symposium: 2007: Vienna, Session 9 - Print Engagement
Authors: Bahary, Judy, Cleveland, Britta, J. Calder, Bobby, Malthouse, Edward C., Ware, Britta C.
Organisations: Meredith Corporation, Northwestern University
Topics: Advertising Effects, Quality of Reading
Identifying key metrics for magazine planning
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Baron, Roger B., Cleveland, Britta, Edge, Justin, Ware, Britta C.
Organisations: Foote Cone & Belding, Knowledge Networks, Inc, Meredith Corporation
Topics: Advertising Effects, Quality of Reading