“Aliteracy”?: a threat to print media
Symposium: 1999: Florence, Session 8 - 2020 Vision - Who Will Be Reading?
Authors: Corder, Clive, Haupt, Paul
Organisations: University of Witwatersrand
Topics: General, Survey Descriptions
ADIMPACT: A MULTI-MEDIA AD EFFECTIVENESS MEASUREMENT METHOD
Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Corder, Clive
Organisations: Market Research Africa
Topics: Advertising Effects, Inter-media Comparison