READERSHIP RESEARCH AND USERS’ NEEDS IN THE ITALIAN MEDIA SITUATION
Symposium: 1988: Barcelona, Session 2 - The challenges facing print
Authors: Jannacone, Constantino
Organisations: ERCOM Srl
Topics: Survey Descriptions
PRESS VERSUS TV: READERS ARE BETTER CONSUMERS THAN ARE TV VIEWERS
Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Jannacone, Constantino
Organisations: Rusconi Editore
Topics: Inter-media Comparison
Qualitative data on readership: psychographics as a marketing and media planning tool
Symposium: 1981: New Orleans, Session 7 - How readers can be classified and described
Authors: Jannacone, Constantino
Organisations: Corriere della Sera
Topics: Targetting / Segmentation
The readership survey of the Italian periodical press
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Authors: Jannacone, Constantino
Organisations: Corriere della Sera
Topics: Survey Descriptions