The “time sequence of events”: consumers’ lives and media analysis
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: Evans, Cynthia
Organisations: mediaedge:cia
Topics: Quality of Reading
Measuring the qualitative value of magazines
Symposium: 2001: Venice, Session 9 - The Advertising Effectiveness of Print and the Quality of the Reading Event
Authors: Evans, Cynthia
Organisations: The MediaEdge, WPP, Young & Rubicam
Topics: Quality of Reading