Reaching the Cell Phone Only Population
Symposium: 2013: Nice, Session 2 - Tackling Specialised Measurement Challenges Moderator: Richard Silman
Authors: Eden, David, Mallett, Daniel, Strauss, Natalie, Willoth, Scott
Organisations: Scarborough Research Corporation
Topics: Data Collection, Questionnaire Design
Measuring newspapers as media brands
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Batson, Edwin, Mallett, Daniel, Traub, Jane
Organisations: Scarborough Research Corporation
Topics: Digital Platforms, Multi-platform Measurement, Questionnaire Design
Consumer opinions of on-line newspaper brands
Symposium: 2007: Vienna, Session 10 - Print Media as Brands
Authors: Lindner, Gregg, Mallett, Daniel, Traub, Jane
Organisations: Scarborough Research Corporation
Topics: Multi-platform Measurement
Fusing local market newspaper audiences
Symposium: 2007: Vienna, Session 4 - Advancing Data Integration
Authors: Mallett, Daniel
Organisations: Scarborough Research Corporation
Topics: Fusion and Modelling, Multi-platform Measurement
Making response rates job #1
Symposium: 2005: Prague, Session 2 - Response and Non Response
Authors: Lindner, Gregg, Mallett, Daniel
Organisations: Scarborough Research Corporation
Topics: Response Rates
Benchmarking : from theory to practice
Symposium: 1997: Vancouver, Session 4 - Fusion and Modelling
Authors: Collins, James, Mallett, Daniel
Organisations: Simmons Market Research Bureau
Topics: Fusion and Modelling
Benchmarking readership levels in the new study of media and markets to the survey of american readership
Symposium: 1995: Berlin, Session 7 - Fusion and Modelling
Authors: Agresti, Joseph, Frankel, Martin, Mallett, Daniel
Organisations: Bernard Baruch College, City University of New York, Daniel Mallett Associates, Simmons Market Research Bureau
Topics: Fusion and Modelling
The interviewer effect on readership levels
Symposium: 1995: Berlin, Session 5 - Response Rates
Authors: Frankel, Martin, Lindner, Gregg, Mallett, Daniel
Organisations: Daniel Mallett Associates, Simmons Market Research Bureau
Topics: Fieldwork, Questionnaire Design
THE RELATIONSHIP OF SCREENS AND READS AND THE ROLE OF SCREENING IN READERSHIP MEASUREMENT
Symposium: 1993: San Francisco, Session 4 - Screening and read to screen
Authors: Mallett, Daniel
Organisations: Daniel Mallett Associates
Topics: Readership Model, Survey Descriptions
THE PROFIT-PER-COPY MODEL: MANAGING MAGAZINE TOTAL AUDIENCE FOR MAXIMUM PROFITABILITY
Symposium: 1988: Barcelona, Session 5 - Readership and circulation
Authors: Douglas, Stephen A., Mallett, Daniel
Organisations: Daniel Mallett Associates, The Douglas/Jones Group
Topics: Readers-per-copy(RPC)