Modelling magazine effectiveness
Symposium: 2001: Venice, Session 9 - The Advertising Effectiveness of Print and the Quality of the Reading Event
Authors: Arpin, David, Oppenheim, Ellen, Pollak, Gerald, Robinson, Thomas D, Wyman, Robert
Organisations: Magazine Publishers of America, Precision Marketing Services
Topics: Advertising Effects, Internet (as data collection tool)
Audio-visual computer – assisted self-interviewing (AV-CASI) a progress report
Symposium: 1997: Vancouver, Session 11 - Can Machines Do It Better Technology
Authors: Arpin, David, Baim, Julian, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Data Collection, Passive Measurement
Using casi-audio (computer assisted self interview with audio) in readership measurements
Symposium: 1995: Berlin, Session 2 - Technology
Authors: Appel, Valentine, Arpin, David, Baim, Julian
Organisations: Consultant, Mediamark Research Inc
Topics: Data Collection