THE USE OF SELF-COMPLETION MEDIA QUESTIONNAIRES AMONG THE SPECIAL AUDIENCE OF THE MEDICAL PROFESSION
Symposium: 1988: Barcelona, Session 9 - New technical issues
Authors: Muller-Veeh, Dieter
Organisations: IVE- Research International
Topics: Data Collection, Targetting / Segmentation
CONFUSION CONTROL: SOME THEORETICAL CONSIDERATIONS
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Muller-Veeh, Dieter
Organisations: IVE- Research International
Topics: Model Bias, Readership Model
Media quality measurements in national media surveys
Symposium: 1981: New Orleans, Session 5 - From media opportunity to advertisement exposure and effect
Authors: Muller-Veeh, Dieter
Organisations: Verlang Das Beste
Topics: Quality of Reading