Can Lengthy Surveys Work Online? The Experience of TGI GB
Symposium: 2009: Valencia, Session 6 - Getting it Right
Authors: Greene, David, Impedovo, Domenico
Organisations: Kantar Media
Topics: Internet (as data collection tool), Questionnaire Design
Embracing technology in readership surveys
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Greene, David, Impedovo, Domenico
Organisations: BMRB International
Topics: Internet (as data collection tool)