Measuring Total Readership in the Middle East
Symposium: 2017: Madrid, Session 4: Innovations in Currencies from Around the World
Authors: Aoun, Elie
Organisations: Ipsos
Topics: Data Collection, Electronic Measurement, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Passive Measurement, Survey Descriptions
Super Panel: A Multi-Screen Audience Measurement
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Aoun, Elie
Organisations: Ipsos Connect
Topics: Inter-media Comparison, Multi-platform Measurement, Passive Measurement, Single source
Data Fusion
Symposium: 2013: Nice, Session 7 - Hybrid Data Strategies Moderator: Josh Chasin
Authors: Aoun, Elie
Organisations: Ipsos MediaCT, MEAP
Topics: Fusion and Modelling
Print Effectiveness Write Up
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Aoun, Elie
Organisations: Ipsos MediaCT
Topics: Advertising Effects