Readership, a favour to magazines: sales optimization
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: De Langhe, Elisabeth, Moreau, Antoine
Organisations: Ipsos Medias, France, Ipsos Novaction
Topics: Targetting / Segmentation
The capi double screen questionnaire in the french nrs: from clay model to practice
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: De Langhe, Elisabeth, Le Van Truoc, Olivier
Organisations: Ipsos Medias, France
Topics: Data Collection, Passive Measurement
The capi double screen system – a test for magazine press readership survey in france
Symposium: 1997: Vancouver, Session 11 - Can Machines Do It Better Technology
Authors: De Langhe, Elisabeth, Marx, Jean-Louis
Organisations: AEPM, Ipsos
Topics: Data Collection, Passive Measurement
An investigation into the differing readership levels of weekly media measured in both french press surveys
Symposium: 1995: Berlin, Session 4 - Comparison of Methods
Authors: De Langhe, Elisabeth
Organisations: Ipsos Medias, France
Topics: Survey Descriptions