Cost Efficient Strategy for Advertising ROI
Symposium: 2013: Nice, Session 3 - Who Gets the Credit? Moderator: Gayle Fuguitt
Authors: Kilger, Max, Romer, Ellen
Organisations: Experian Marketing Services
Topics: Advertising Effects, Return on Investment - see also Advertising Effects
Reading Apps in Mobile Environments
Symposium: 2013: Nice, Session 9 - Insights from Mobile Moderators: Katherine Page and Marion Appel
Authors: Kilger, Max, Romer, Ellen
Organisations: Experian Marketing Services
Topics: Apps – readership on
Unique learnings in creating a 360 view of mobile consumers
Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Kilger, Max, Ring, Karen, Romer, Ellen
Organisations: Experian Simmons, Universal McCann
Topics: Engagement (all platforms) – see also Quality of Reading, Mobile telephones – readership on, Passive Measurement
Multi-Channel Readership: Impact on Ad Receptivity
Symposium: 2009: Valencia, Session 2 - Measurement of Online Audiences
Authors: Fetto, John, Ring, Karen, Romer, Ellen
Organisations: Experian Simmons, Universal McCann
Topics: Advertising Effects, Brand Attributes, Digital Platforms, Inter-media Comparison, Multi-platform Measurement