Taking MARS Digital
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Krahn, Jayne, Melton, Eric
Organisations: Kantar Media
Topics: Fusion and Modelling, Internet (as data collection tool), Panel Research, Questionnaire Design, Survey Descriptions
Linking website exposure data to survey data: a single-source solution
Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Krahn, Jayne, Landi, Jeff, Melton, Eric
Organisations: Kantar Media, Safecount
Topics: Internet (as data collection tool), Internet audiences / measurement - see also Multi-Platform Measurement, Passive Measurement, Validity
Imputation of missing data: testing a model-based approach
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Appel, Valentine, Melton, Eric
Organisations: Consultant, Millward Brown IntelliQuest
Topics: Fusion and Modelling
Measuring and minimising positional and title confusion biases in print audience estimates
Symposium: 2001: Venice, Session 5 - Data Collection Whats New?
Authors: Appel, Valentine, Graham, Barbara, Incalcatera, Tony, Melton, Eric, Vriens, Marco
Organisations: Consultant, Millward Brown IntelliQuest
Topics: Questionnaire Design