The Theory of Everything for Media Measurement
Symposium: 2015: London, Session 1 - Hard Choices: Can we still Afford Quality?
Authors: Ferrari, Flavio, Herranz, Silvia
Organisations: Ipsos Brazil
Topics: Industry Issues, Multi-platform Measurement
Star collision caused dinosaur extinction
Symposium: 2007: Vienna
Authors: Ferrari, Flavio, Lobl, Roberto
Organisations: IBOPE Media Information
Topics: General, Multi-platform Measurement
How many people will read that? Functional literacy regulating readership behavior
Symposium: 2005: Prague, Session 2 - Response and Non Response
Authors: Ferrari, Flavio, Lobl, Roberto
Organisations: IBOPE Media Information
Topics: General, Targetting / Segmentation
Building a panel from a recent reading database through fusion
Symposium: 2003: Cambridge, Massachusetts, Session 6 - Fusion
Authors: Crivellaro, Alexandre, Ferrari, Flavio
Organisations: IBOPE Media Information
Topics: Fusion and Modelling, Panel Research
Readership panel: we did it! – history & results of a huge challenge
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Ferrari, Flavio, Lobl, Roberto
Organisations: IBOPE Media Information
Topics: Panel Research