Investigating Effectiveness: G+J Success Barometer
Symposium: 2013: Nice, Session 4 - Sales Impact Case Studies Moderator: Guy Consterdine
Authors: Danne, Christoph, Vogel, Frank
Organisations: Gruner + Jahr AG & Co
Topics: Advertising Effects, Inter-media Comparison
Print as a Contact Point in the Age of Digital Media
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Vogel, Frank
Organisations: Gruner + Jahr AG & Co
Topics: Advertising Effects, Digital Platforms, Inter-media Comparison
Brand relations and buyer migration
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Hallemann, Michael, Vogel, Frank
Organisations: Gruner + Jahr AG & Co
Topics: Advertising Effects, Inter-media Comparison, Panel Research