Use of reach and frequency data for effective placement of advertising
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Dukta, Solomon, Frankel, Lester R
Organisations: Audits & Surveys
Topics: Analysis Issues, Fusion and Modelling
ARE ALL THOSE CALL-BACKS REALLY NECESSARY?
Symposium: 1985: Salzburg, Session 4 - Technical Issues (Part 2)
Authors: Frankel, Lester R, Vorster, Hans
Organisations: RSMB Audience Research Ltd, Totum Audits & Surveys Inc.
Topics: Response Rates
The use of the gamma model to estimate magazine issue accumulation
Symposium: 1981: New Orleans, Session 6 - Data manipulation: reach and frequency models
Authors: Frankel, Lester R
Organisations: Audits & Surveys
Topics: Fusion and Modelling