Power of magazines vs. tv and internet
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Bronner, Fred, Kuijpers, Vincent, Soethof, Corina
Organisations: NUV, University of Amsterdam
Topics: Advertising Effects, Inter-media Comparison
In the mood: effects of the introduction of a sunday paper
Symposium: 2005: Prague, Session 7 - The Business of Publishing
Authors: Bronner, Fred, Faasse, John
Organisations: Kobalt BV Media Services, University of Amsterdam
Topics: Newspaper Measurement
Media experience and advertising experience: Application of a multi-media research tool
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Bronner, Fred, Kuijpers, Vincent, Van Velthoven, Stephan
Organisations: Veldkamp/Marktonderzoek, Amsterdam
Topics: Advertising Effects, Inter-media Comparison
The virtual interviewer
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Bronner, Fred, Ross, Raymond, Tchaoussoglou, Costa
Organisations: NOM, Veldkamp/Marktonderzoek, Amsterdam
Topics: Data Collection, Passive Measurement, Survey Descriptions
The netherlands live with water – exciting, efficient, effective research
Symposium: 2003: Cambridge, Massachusetts, Session 2 - Multi Media
Authors: Bronner, Fred, Ross, Raymond, Tchaoussoglou, Costa, Van Der Noort, Wim
Organisations: NOM, Veldkamp/Marktonderzoek, Amsterdam
Topics: Advertising Effects, Inter-media Comparison
The communication power of customer magazines
Symposium: 2001: Venice, Session 7 - Niche Audiences
Authors: Bronner, Fred, Suer, Dick
Organisations: Veldkamp/Marktonderzoek, Amsterdam, WNCP
Topics: Targetting / Segmentation
Sections are sexier
Symposium: 1999: Florence, Session 3 - Enhancing Our Readership Methods Problems Revisited
Authors: Bronner, Fred, Faasse, John
Organisations: Initiative Media, Veldkamp/Marktonderzoek, Amsterdam
Topics: Sections Readership
Reach of newspaper sections : new methods, new figures
Symposium: 1997: Vancouver, Session 6 - Can We Do More and Can We Do It Better
Authors: Brennecke, Swantje, Bronner, Fred, Van Niekerk, Paul
Organisations: The Media Partnership Research, Veldkamp/Marktonderzoek, Amsterdam
Topics: Sections Readership