An Enhanced Target: The ‘Key Audience’
Symposium: 2017: Madrid, Session 2: Will Readers Pay for Quality? Business Models and Threats
Authors: Gonsalves, Bruce, Mehta, Hemant, Wicken, Geoff
Organisations: Kantar Media
Topics: Engagement (all platforms) – see also Quality of Reading, Quality of Reading
The Value of Engagement among the Online News Audience
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Wicken, Geoff, Ying, Shen
Organisations: China, Kantar Media
Topics: Engagement (all platforms) – see also Quality of Reading
Digital and the Convergence of Generations
Symposium: 2013: Nice, Session 5 - Evolving Reader Psychology Moderator: Kate Sirkin
Authors: Alexandrova, Mila, Flynn, Polly, Wicken, Geoff
Organisations: Kantar Media
Topics: Digital Platforms
UGC: friend or foe?
Symposium: 2011: San Francisco, Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content
Authors: Wicken, Geoff
Organisations: Kantar Media
Topics: Digital Platforms, Social media
Communication qualities in the multi-media environment
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Beech, Victoria, Wicken, Geoff
Organisations: KMR Group, MindShare Worldwide
Topics: Advertising Effects, Inter-media Comparison
Planning print in a multi-channel world
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Cook, Victoria, Wicken, Geoff
Organisations: KMR Group, MindShare Worldwide
Topics: Advertising Effects, Inter-media Comparison
Connecting print with advertising tracking
Symposium: 2003: Cambridge, Massachusetts, Session 1 - Advertising Effects
Authors: Page, Graham, Wicken, Geoff
Organisations: BMRB International, Millward Brown
Topics: Advertising Effects, Targetting / Segmentation
Sharper or smoother? selective targeting three decades later
Symposium: 1997: Vancouver, Session 10 - Beyond Air
Authors: Wicken, Geoff
Organisations: BMRB International
Topics: Targetting / Segmentation