Consumer opinions of on-line newspaper brands
Symposium: 2007: Vienna, Session 10 - Print Media as Brands
Authors: Lindner, Gregg, Mallett, Daniel, Traub, Jane
Organisations: Scarborough Research Corporation
Topics: Multi-platform Measurement
Newspaper Readership: Further Investigation on Questionnaire Wording Related to Internet-published Newspapers and its Impact on Newspaper Audience Estimates
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Lindner, Gregg, Traub, Jane
Organisations: Scarborough Research Corporation
Topics: Multi-platform Measurement, Newspaper Measurement
Making response rates job #1
Symposium: 2005: Prague, Session 2 - Response and Non Response
Authors: Lindner, Gregg, Mallett, Daniel
Organisations: Scarborough Research Corporation
Topics: Response Rates
How question wording impacts newspapers estimates: traditional vs. online
Symposium: 2003: Cambridge, Massachusetts, Session 5 - Internet Effects
Authors: Lindner, Gregg, Traub, Jane
Organisations: Scarborough Research Corporation
Topics: Multi-platform Measurement, Questionnaire Design
The internet as a medium
Symposium: 2001: Venice, Session 8 - The Digital Landscape the Internet as a Medium and as a Measurement Tool
Authors: Lindner, Gregg, Traub, Jane
Organisations: Scarborough Research Corporation
Topics: Multi-platform Measurement
Increasing recovery rates in a qualitative service
Symposium: 1997: Vancouver, Session 12 - Can Do It Better Technology
Authors: Lindner, Gregg
Organisations: Scarborough Research Corporation
Topics: Response Rates
The interviewer effect on readership levels
Symposium: 1995: Berlin, Session 5 - Response Rates
Authors: Frankel, Martin, Lindner, Gregg, Mallett, Daniel
Organisations: Daniel Mallett Associates, Simmons Market Research Bureau
Topics: Fieldwork, Questionnaire Design