LIFTING THE VEIL ON READERS PER COPY
Symposium: 1991: Hong Kong, Session 3 - Technical Issues
Authors: Scheler, Hans-Erdmann, Wiegand, Jurgen
Topics: Readers-per-copy(RPC)
A REPORT ON EXPERIMENTS IN FUSION IN THE “OFFICIAL” GERMAN MEDIA RESEARCH (AG.MA)
Symposium: 1985: Salzburg, Session 6 - Intermedia Comparisons and Fusions
Authors: Scheler, Hans-Erdmann, Wiegand, Jurgen
Organisations: Arbeitsgemeinschaft Media-Analyse EV (AG.MA)
Topics: Fusion and Modelling
THE NEW MEDIA ANALYSIS MODEL IN GERMANY
Symposium: 1985: Salzburg, Session 1 - Comparative Methodologies and Major Changes Since Montreal
Authors: Scheler, Hans-Erdmann, Speetzen, Rolf
Organisations: Arbeitsgemeinschaft Media-Analyse EV (AG.MA), Axel Springer Verlag AG
Topics: Industry Issues, Survey Descriptions
MULTI-STAGE EXPERIMENTS IN QUESTIONNAIRE SURVEY METHODOLOGY FOR MAGAZINES IN THE AG. MA NATIONAL READERSHIP SURVYS: FINDINGS AND CONSEQUENCES
Symposium: 1983: Montreal, Session 5 - Technical issues: title recognition, screens and filters, and bias
Authors: Hess, Eva-Maria, Scheler, Hans-Erdmann
Organisations: Arbeitsgemeinschaft Media-Analyse EV (AG.MA), Media Markt Analysen
Topics: Questionnaire Design
Frequency scales in Germany
Symposium: 1981: New Orleans, Session 4 - Frequency scales: their design and application
Authors: Scheler, Hans-Erdmann
Organisations: Media-Micro-Census GmbH
Topics: Frequency of Reading