Brand Equity Beyond Reach
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Hartman, Harm
Organisations: Ipsos Connect
Topics: Brand Attributes, Engagement (all platforms) – see also Quality of Reading, Multi-platform Measurement
Probable Impressions: hybrid web planning
Symposium: 2013: Nice, Session 8 - Fusions Moderator: Peter Callius
Authors: Hartman, Harm
Organisations: Ipsos
Topics: Fusion and Modelling, Multi-platform Measurement
Less questions, more data: revitalizing the european currency in single source affluent audience measurement
Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Hartman, Harm
Organisations: Synovate
Topics: Fusion and Modelling, Internet (as data collection tool), Survey Descriptions