Testing Engagement for a Syndicated Study
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Chan, Peter, Williams, Don, Withers, Hastings, Wood, Mark
Organisations: NADbank, PMB Print Measurement Bureau, Canada, TNS Canada
Topics: Engagement (all platforms) – see also Quality of Reading
Canada’s cross media consumer database
Symposium: 2011: San Francisco, Session 2 - Out of the Silos: Cross-Media Measurement Approaches
Authors: Chan, Peter, Pellegrini, Pasquale, Withers, Hastings
Organisations: comScore, PMB Print Measurement Bureau, Canada, TNS/Canadian Facts
Topics: Fusion and Modelling, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement
Fusion versus single-source: canadian evaluation
Symposium: 2007: Vienna, Session 4 - Advancing Data Integration
Authors: Dow, Hugh, Withers, Hastings
Organisations: M2 Universal Communications Canada, PMB Print Measurement Bureau, Canada
Topics: Fusion and Modelling, Internet (as data collection tool)
Non-response – an opportunity to look into their hearts & souls
Symposium: 2001: Venice, Session 6 - Improving Fieldwork
Authors: Thompson, Ivor, Withers, Hastings
Organisations: PMB Print Measurement Bureau, Canada, Thompson Lightstone & Company Ltd.
Topics: Response Rates
Age of issue in the ttb readership measurement
Symposium: 1997: Vancouver, Session 5 - Technical Issues
Authors: Withers, Hastings
Organisations: PMB Print Measurement Bureau, Canada
Topics: Readership Model
Loss of readers at screening stage
Symposium: 1995: Berlin
Authors: Withers, Hastings
Organisations: PMB Print Measurement Bureau, Canada
Topics: Questionnaire Design, Readership Model
IRREGULARLY PUBLISHED MAGAZINES: FREQUENCY AS A MEANS OF ESTIMATING READERSHIP IN A RECENT READING ENVIRONMENT
Symposium: 1993: San Francisco, Session 6 - Survey and media effects
Authors: Withers, Hastings
Organisations: PMB Print Measurement Bureau, Canada
Topics: Readership Model
PRIMARY READERSHIP IS OVERCLAIMED
Symposium: 1991: Hong Kong, Session 3 - Technical Issues
Authors: Withers, Hastings
Organisations: PMB Print Measurement Bureau, Canada
Topics: Model Bias, Readership Model
ANALYSIS OF READERSHIP LEVELS BY AGE OF ISSUE
Symposium: 1983: Montreal, Session 6 - Technical issues: non-response, title rotation and source or age of issue
Authors: Withers, Hastings
Organisations: PMB Print Measurement Bureau, Canada
Topics: Readership Model