Targeting Key Readers via Social Networking Personas
Symposium: 2013: Nice, Session 5 - Evolving Reader Psychology Moderator: Kate Sirkin
Authors: Dougherty, Heather, Olson, Jenniefer
Organisations: Experian Marketing Services
Topics: Social media
Islands in the Clickstream: An Analysis of the Pathways to a Magazine Title
Symposium: 2009: Valencia, Session 1 - The Changing Scene
Authors: Dougherty, Heather, Kilger, Max, Lipton, Tamir
Organisations: Experian Simmons, Hitwise USA, Meredith Corporation
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement