Self-completion questionnaires: the importance of testing (based on experience from the british nrs)
Symposium: 2001: Venice, Session 5 - Data Collection Whats New?
Authors: Birt, Hilary
Organisations: Ipsos MediaCT
Topics: Data Collection, Questionnaire Design
The quality of reading survey an instrument for change
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Birt, Hilary, Consterdine, Guy, Robinson, Lynne
Organisations: Guy Consterdine Associates, IPA, Ipsos MediaCT
Topics: Quality of Reading
Can’t buy me love, but how about response? an analysis of response rates from the european business readership survey
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Birt, Hilary, Gorczyca, Faye, McDonald, Simon
Organisations: Ipsos MediaCT, The Financial Times
Topics: Response Rates
Developing and testing alternative technologies for the UK NRS
Symposium: 1997: Vancouver, Session 11 - Can Machines Do It Better Technology
Authors: Birt, Hilary, Eldershaw, Richard
Organisations: RSL - Research Services Ltd
Topics: Data Collection, Passive Measurement
The measurement of newspaper sections readership on the uk nrs
Symposium: 1997: Vancouver, Session 6 - Can We Do More and Can We Do It Better
Authors: Birt, Hilary
Organisations: RSL - Research Services Ltd
Topics: Sections Readership
The measurement of the readership of sections of uk national newspapers: one possible solution
Symposium: 1995: Berlin
Authors: Birt, Hilary
Organisations: RSL - Research Services Ltd
Topics: Sections Readership